A lot of people get into blogging for money because they hear about the fantastic success some people have enjoyed. It's hard to not envy someone who is earning 5, 6 or even 7 figures a year from their blog.
Trouble is, for many people earning the way someone else does becomes their sole focus. They do their best to copy the successful people they see around them, rather than be themselves.
The biggest problem with imitating the more successful bloggers around you is that it's easiest to be nothing more than an imitation. You don't stand out. And if you don't stand out, you're not going to get people interested in what you have to say.
It's one thing to take occasional inspiration from those who are doing better than you are. But if that's the only thing you do, you'll have more trouble developing your own voice.
Be aware of what others in your niche are doing, but find ways to stand out. Take a controversial position. Have fun. Worry less about what's working for others and figure out what works for you.
The thing about blogging is that you can learn quite a bit about what successful bloggers are doing, and still not succeed with your own blog. You're different people, after all, and the different approaches you take to similar tasks will not get you the same results.
If you really need to compare yourself to someone, take a look at the people who are at your same level of the game. Watch the people who are doing exceptionally well, if you like, but in many ways your most direct competition comes from the people who know about as much as you do.
Even then you don't want to focus too much on what the other people are doing. You should be
focused more on what you can do.
So What Should You Be Doing?
There are some things you absolutely need to get done to succeed as a blogger.
1. Develop your own voice.
You don't want to sound like everyone else. Be yourself. Have your own style and your own opinions. If you love covering industry news, cover it. If you don't, leave it alone except when it catches your attention.
2. Write for your blog - a lot!
Many of the most successful blogs are posted to more than once a day. Sure you can get away with less, but you may get less attention.
Don't overdo! You can annoy readers if you are writing so fast that you forget quality in favor of quantity. Or if you just provide too much information for them to read. There's a balance to be struck, and it's up to you to decide what that balance is.
3. Comment on other blogs.
Yes, this takes away from your writing time. But it's a great way to network with your fellow bloggers and get visitors.
Don't worry about whether the links to your site are "do follow" or "no follow." Don't constantly link to your own posts within the body of your comments. Don't be self promotional in general.
Be a genuine contributor. Your comments will stick better and bring better attention to your blog.
Am I perfect with these? Heck no! I post on this particular blog far less than I should, but I have others that are more of a focus for me. I have also dropped blogging on sites that I simply do not have time for right now. As my personal life changes I may pick them back up, but for right now they're on the back burner.
And of course I sometimes wish I could succeed as wildly as certain other bloggers. But I don't let that get in the way of working on my blogs in my way.
Trouble is, for many people earning the way someone else does becomes their sole focus. They do their best to copy the successful people they see around them, rather than be themselves.
The biggest problem with imitating the more successful bloggers around you is that it's easiest to be nothing more than an imitation. You don't stand out. And if you don't stand out, you're not going to get people interested in what you have to say.
It's one thing to take occasional inspiration from those who are doing better than you are. But if that's the only thing you do, you'll have more trouble developing your own voice.
Be aware of what others in your niche are doing, but find ways to stand out. Take a controversial position. Have fun. Worry less about what's working for others and figure out what works for you.
The thing about blogging is that you can learn quite a bit about what successful bloggers are doing, and still not succeed with your own blog. You're different people, after all, and the different approaches you take to similar tasks will not get you the same results.
If you really need to compare yourself to someone, take a look at the people who are at your same level of the game. Watch the people who are doing exceptionally well, if you like, but in many ways your most direct competition comes from the people who know about as much as you do.
Even then you don't want to focus too much on what the other people are doing. You should be
focused more on what you can do.
So What Should You Be Doing?
There are some things you absolutely need to get done to succeed as a blogger.
1. Develop your own voice.
You don't want to sound like everyone else. Be yourself. Have your own style and your own opinions. If you love covering industry news, cover it. If you don't, leave it alone except when it catches your attention.
2. Write for your blog - a lot!
Many of the most successful blogs are posted to more than once a day. Sure you can get away with less, but you may get less attention.
Don't overdo! You can annoy readers if you are writing so fast that you forget quality in favor of quantity. Or if you just provide too much information for them to read. There's a balance to be struck, and it's up to you to decide what that balance is.
3. Comment on other blogs.
Yes, this takes away from your writing time. But it's a great way to network with your fellow bloggers and get visitors.
Don't worry about whether the links to your site are "do follow" or "no follow." Don't constantly link to your own posts within the body of your comments. Don't be self promotional in general.
Be a genuine contributor. Your comments will stick better and bring better attention to your blog.
Am I perfect with these? Heck no! I post on this particular blog far less than I should, but I have others that are more of a focus for me. I have also dropped blogging on sites that I simply do not have time for right now. As my personal life changes I may pick them back up, but for right now they're on the back burner.
And of course I sometimes wish I could succeed as wildly as certain other bloggers. But I don't let that get in the way of working on my blogs in my way.
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